Making The Most Of Email Marketing
Making the Most of Email Marketing
Email is an Internet marketer's right arm and most Internet marketers incorporate email marketing into their overall marketing plan in some capacity. In order to get the most out of email marketing though, you're going to need to build a list of prospects who agree to receive your emails. Due to the CAN - SPAM Act of 2003, Internet marketers must adhere to certain rules before they can send marketing messages to prospective clients. In addition, spam filters have become so sophisticated that even if you get around the law, the recipient may never see your email message if you are indeed spamming.
While building your email list may take some time, it is relatively easy and can be very lucrative for you in the long run. The key is to get your site visitors to " opt - in " to receive email messages from you. You can do this by offering free information or other freebies, such as e - courses to your visitors. Everyone likes getting something for free and if you have established yourself as an expert in your niche and have valuable information to offer, chances are your site visitors will want to know more, especially when it is free. You could also offer a newsletter to opt - in subscribers and build your list that way.
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One of the most popular solutions that Internet marketers use is an auto responder. An auto responder program or service will ensure that your emails are sent to all of your subscribers in a timely manner without you having to send them yourself manually. This works especially well for an ecourse that is to be delivered one message at a time over a set number of days. Suppose you sell specialty dog food. Your ecourse could be about dogs that need special diets or the nutritional needs of specific breeds of dogs. Each day of your ecourse would build upon the previous day's message until the reader was convinced that they needed to take a look at your specialty dog food. While ecourses are not sales letters, they provide important information to consumers and usually include a link at the end that will take the consumer back to your site.
In compliance with the CAN - SPAM Act of 2003, your email messages must contain an unsubscribe link so that recipients can easily unsubscribe and thereby stop receiving emails from you whenever they choose. As you build your list though, you can use email to offer prospects discounts and special offers in addition to free information. Remember, you're not just building a list; you're building a relationship – a relationship that is going to turn prospects into customers!
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