Why A Little Controversy Is Not A Bad Thing
Controversy is generally something we avoid. It stirs up emotions, gets people talking and generally causes trouble – unless you’re a blogger. Then, controversy can actually help you drive blog traffic, comments, links and profits. Here’s why.
Controversy creates comments – controversy, whether it is a controversial post or a controversial comment, makes people stand up and pay attention. It drives them to respond and it motivates discussion. All of this is excellent for blog traffic and recognition.
It draws attention to your blog – say or do something controversial and all of a sudden your traffic numbers start to soar. People subscribe, they pay attention to what you have to say, even if they don’t necessarily agree with it.
It generates links to your blog – say something controversial and other bloggers want to get in on the action. They’ll link to your blog post and quote you. You’ll also get a fair number of people linking to you in their social networking circles. All of these incoming links boost your search engine ranking.
The trick of course is to be controversial without hurting your credibility. If you’re going to say something outlandish, be ready to back it up. Be ready to argue your point and dive headlong into the discussion.
Controversy on a blog doesn’t mean the end, in fact it can and should be embraced and used to grow your business.
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